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Thread: New Inter Logo

  1. #301
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  3. #302
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    Quote Originally Posted by brehme1989 View Post
    Given your logic, it'd be up to Suning entirely if they want to rename the club to Chinese Soccer Club Milano and change the colors to red, black and white... It actually is not.
    It is in fact up to Suning if they want to rename the club name to Chinese Inter Milan.
    FC INTERNAZIONALE
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  4. #303
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    Quote Originally Posted by Ed. View Post
    It is in fact up to Suning if they want to rename the club name to Chinese Inter Milan.
    No, it actually is not. There are several hoops you have to jump through to do that.


    I think the reason why the logo change cannot be contested very easily is because the trademark is essentially a freebie for Inter's use rather than Inter's ownership. The team can just opt to not use it but if someone else does, Inter is the rightful custodian who can challenge that in court.
    I am not definite on whether this was changed at some point, but when Moratti sold to Thohir, that part wasn't included because even under Moratti this was the case.

    Logos are usually owned by the sports clubs and sports clubs are amateur, with members. Italian football has gone full professional in the late 20s and early 30s, but the football owning companies didn't come up until the 60s or 70s. The logo belongs to whatever existed before Inter forming as a company, and the Inter company is tied to the name. It's super messed up to find the legal structure in Italy here and I doubt anyone is interested in doing so.

    You can typically change name only when the club goes defunct and even then, it becomes a hassle. I think FIGC (or was it CONI?) sort of owns the names of Italian clubs, need to brush up on that part of history to be exactly certain though.

    All this is probably included in the statute of Inter anyway, changing the club's name is probably forbidden by the club's resolution itself. The logo on the other hand is easier to change for the reason I mentioned. You're not really forced to wear the designated logo but it cannot belong to another club.
    Last edited by brehme1989; 05 Apr 21 at 20:23.
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    Quote Originally Posted by Nacka View Post
    Nah, this would have been similar to the original.



    The current one looks more aesthetically similar to VW or the NY Yankees.

    But I believe that they claimed that the gold would be back in the logo in some circumstances, so depending on how they implement that maybe it can be salvaged.
    That actually looks really good. Hopefully they do something like that when it comes to putting the new crest on the kits but I know they wont. I think every single logo since 1908 has always had gold/yellow in it, this is the first time in our history its been removed.
    ::::::::::::::::::::::::::::::::::::::::::::::::::
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    The logo is really nothing terrible. I'm already used to it. The thing is the design, the shapes and all that. The colors, which are bad are actually just nuisance, they are used accordingly where the logo is used. It's not one set colors.

    Simple and easy to use in many places (in clothes etc).

  8. #306
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    Quote Originally Posted by CafeCordoba View Post
    The logo is really nothing terrible. I'm already used to it. The thing is the design, the shapes and all that. The colors, which are bad are actually just nuisance, they are used accordingly where the logo is used. It's not one set colors.

    Simple and easy to use in many places (in clothes etc).
    Their main idea to simplify the logo is so that it can be seen clearly in a smaller screen.

    They have actually done this many times with the old logo. Removing the gold colour, keeping fcim only, using 1 single colour. Like the logo they use in many images such as this post-match score. They basically just took out FC out of that logo.

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  9. #307
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    The owner of the company that designed the new Inter logo gave an interview about it.

    Re-branding a football club the size and prestige of Inter is a vast undertaking. How did you tackle such a brief, and where do you even start on something of this magnitude?

    Borsche: FC Internazionale Milano approached us to discuss the evolution of their brand identity. Football clubs are now more active beyond the pitch and the world of football itself, and with this new activity, it is important to adapt and establish a competitive identity. For every football club, the crest is the holy grail adored by millions of fans around the world. So working on the crest was the starting point but also the most challenging part of the process.

    What aspects were the most important to you to convey?

    Borsche: The duality of the football club. It was important for us to convey Inter's strong history, social and cultural values while simultaneously communicating Inter as a contemporary global brand. Inter is a club known by many from different parts of the world. We wanted to create a look that would be accessible, sophisticated, relatable, and strong.

    Football crests are a unique form of graphic design given the adoration and folklore surrounding them. Does that add pressure beyond other logo redesigns?

    Borsche: Design is subjective, whether it is a football club, a fashion brand, or a program book for the opera. We approached this redesign with respect and admiration for all things FC Internazionale Milano. From the beginning onwards, we decided to keep the original crest's historic visual characteristics while concurrently making the shapes more simple.

    Inter was established amongst a camaraderie between people of different backgrounds dating back to the club's formation. How important is this identity to you in your design?

    Borsche: The duality of Internazionale and Milano was essential for the redesign. The club is proud of its Milano roots and its international fan culture. This pride is exemplified and amplified in the new crest. Internazionale I and Milano M are more prominent than ever before

    There is a class and elegance about Inter that's renowned the world over. How does that character translate when working on something like a crest that embodies the whole club?

    Borsche: We developed a system for all sectors of Inter. We created a crest referencing Giorgio Muggiani's original, which is accompanied by a new wordmark. The bold condensed logo has a strong appearance that compliments the crest and shapes the core elements of the visual identity. The task was to create something modern and elegant while maintaining a strong and sporty appearance

    Inter's previous crest had beautifully composed and recognizable typography that dates back to 1908. How did you approach type in the redesign?

    Borsche: The lettering and character composition were beautiful. At the same time, it was quite complex. The new crest focalizes on the I and the M. The I remains at the center of the crest. Though slightly modified, the M retains its unique overhanging arms. The symmetrical M remains behind the I. The circular foundation of the rings also remains intact. Overall the visual appearance of the new crest hints at the old one. The relation of space between letters and the whitespace in between remains almost the same (around 90%)

    The blue, black, and gold of Inter are a defining aspect of the club's aesthetic. Was there space to experiment with the color palette of the previous crest at all?

    Borsche: The colors of the club were defined by Giorgio Muggiani in 1908, when he drew the original crest on the night of 9 March. Each color has a separate and specific significance. Ever since the club was founded, the Inter team has almost always worn black and blue stripes, earning them the nickname Nerazzurri. For the last 110 years, the Inter colors have only changed in gradation. We did the same. The blue is now more intense compared to the old azure. The new saturation brings a modern and digital touch. The same applies to the gold. It appears now as a vibrant and powerful color – similar to the gold used in the iconic '90s jerseys.

    There's also the Biscione (snake emblem) that plays a central part in Inter's story. How did this come into the redesign?

    Borsche: The Biscione is the heraldic and historical symbol for the city of Milano and is inseparably connected to the club of Inter. The Biscione even became the official logo for a short time in the late '70s. It is still part of the redesign- used as Biscione skin patterns, illustrations of different drawing styles, 3D renderings, and physical merchandise.

    Football clubs have seen a massive shift in the way they communicate in recent years. How do you perceive Inter the brand vs. Inter the club?

    Borsche: For Inter, and for European football in general, now is the time to introduce a new direction. It is time to face the challenges of our increasingly demanding world, both on and off the pitch and across the globe. For a football club to move beyond the stadium gates and weekly games, it needs to present itself as a global brand. To not only be present in society and in the world of sport but to emerge in the broader sphere of consumption (of goods and content), communication, and become a fully-fledged entertainment company. One hundred years ago, football clubs were able to communicate for only 90+ minutes on the pitch, and now it's 24/7 on social media. The consumption of content and the accompanying brand identity requirements have changed.

    You have worked with a variety of clients in the fashion arena. What experience did you bring over to Inter from past more fashion-orientated clients?

    Borsche: For the past five years, Nike has been one of our only long-term clients. We work with Nike's in-house designers on various campaigns and product launches in several different markets. Sometimes the focus is on sports and performance, but sometimes it is more targeted towards fashion clientele. This experience helped a lot! Though, of course, working for a football club with such strong history and enthusiastic fans is something special and super challenging! Most people are not big fans of change, especially when it comes to something their heart beats for. We approached the job with great dedication and understanding
    https://www.highsnobiety.com/p/inter...ureau-borsche/


  10. #308
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    Key takeaway: Most people are not big fans of change


  11. #309
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    I just want to know how much they got paid to...

    Remove the FC
    Saturate the blue
    Put 2 half circles around the I M

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    Looking back, I don't think our new logo is the worst of our logos we have had.
    I would rate the snake logo during 1978-1988 as the worst because it looks like snake drawing at the cheap snake & ladder boardgame. The 1988 logo also was horrible with the dominance of yellowish/goldish color.
    IMO our previous logo was the best we have had so any change would likely lead to downgrade. I don't think the new logo is as bad as people perceive to be. It is fairly good. It is just people hate change but soon people will get used to it. I only wish they do not drop our traditional gold color entirely.
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  15. #312
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    Overall my favorite was the most recent rebrand in 2014. That's the best thing Thohir ever oversaw. The word mark from 1908 is my favorite though. I like the way the "I" is at the forefront and vertically bisects the logo.

    I did a very quick mockup simply removing the outer circles and I personally love how this looks (cbf making a color version)



    You could probably remove even one or two more outer circles tbh.
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  16. #313
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    Can we lock this thread? I get depressed everytime it shows up on "New Posts"
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  18. #314
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    Quote Originally Posted by Candreva Crosses View Post
    Can we lock this thread? I get depressed everytime it shows up on "New Posts"
    I am also for this.

    I’ve gotten used to the new logo but still share this dead where it’s compared to the old and I re relive what has happened.

  19. #315
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    Quote Originally Posted by William View Post
    I am also for this.

    I’ve gotten used to the new logo but still share this dead where it’s compared to the old and I re relive what has happened.
    You got used to it? This thread is the only place I tend to see it and not as much.
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  20. #316
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    Quote Originally Posted by brehme1989 View Post
    You got used to it? This thread is the only place I tend to see it and not as much.
    Yeah, I wouldn’t say it’s grown on me (far from it) but it’s now something I’ve made peace with...


    @Irequis: I love the 1978 logo, I might be a rarity but I’d love to see that come back on third kits etc.

  21. #317
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    The 1978 logo was something that the club was using unofficially for many years prior and it is deeply rooted in Milanese histor, so it didn't come out of thin air.
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  22. #318
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    This logo has grown on me already. In that ridiculous 4th jersey, with only yellow color (and black background) it looks really good.

  23. #319
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    https://www.facebook.com/Inter/

    On Facebook they are using gold rather than white, but there's no blue. Looks better (due to the blue outline of that story feature), but are they doing this on purpose?
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    This "I M" marketing shtick is horrible. It just doesn't make any sense. "I M Inter" without an apostrophe implies "Inter Milano Inter." This isn't clever, it's just bad grammar.

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