Each of the 32 clubs in the group stage will receive a participation bonus of €3.8m plus a match bonus of €550,000 per group game played. On top of this, performance bonuses will be paid: €800,000 for every win and €400,000 for every draw in the group stage.
From there, the 16 teams that reached the first knockout round will each collect €3m, the eight quarter-finalists €3.3m apiece, and the four semi-finalists €4m each. The winners of the final in Madrid on 22 May will pocket €9m and the runners-up €5.2m. It follows, then, that any side winning all six group-stage games would be entitled to €11.9m, a figure that would rise immediately to €14.9m because that side would be qualified for the last 16.
This season a fixed amount of €413.1m has been destined for clubs in the UEFA Champions League from the group stage onwards and in the UEFA Super Cup. FC Barcelona, as winners of the 2009 UEFA Super Cup, picked up €2.5m and runners-up FC Shakhtar Donetsk €2m. UEFA's distribution system is based on a projected figure for the gross commercial revenue created by the 2009/10 UEFA Champions League and the 2009 UEFA Super Club. UEFA encourages all clubs to adopt a prudent approach in budgeting anticipated income.
Some €55m has been allocated exclusively to the UEFA Champions League play-off round, meaning each of the 20 clubs participating in the play-offs could expect a fixed amount of €2.1m. As in the 2006-09 cycle, €10.3m will also have been reserved for solidarity payments to teams eliminated in the qualifying phase of the UEFA Champions League and UEFA Europa League.
Seventy-five per cent of the total revenue from media rights and commercial contracts concluded by UEFA, up to a maximum of €530m, will go to the clubs. The remaining 25 per cent will be reserved for European football and remain with UEFA to cover organisational and administrative costs and solidarity payments to associations, clubs and leagues.
Eighty-two per cent of any revenue in excess of €530m will go to the clubs, with the remaining 18 per cent benefiting UEFA and European football as explained above. Furthermore, 6.5 per cent will be deducted from the gross share of participating clubs for distribution to clubs not participating in the UEFA Champions League or UEFA Europa League but from leagues with one representative or more in the UEFA Champions League play-offs or group stage.
The estimated available amount for the television market pool – €337.8m – will be distributed according to the proportional value of each TV market represented by the clubs taking part from the group stage onwards. A given national association's share will be split between its participating clubs according to these clubs' performances in the previous domestic league season and also in proportion to the number of matches that each of the teams plays in the 2009/10 UEFA Champions League.