New Inter Logo

brehme1989 said:

What's this stuff about "moving on" and "progress" and all that nonsense?

Should countries also change their flags to... evolve?




Sports clubs are not really private companies. Some are not even companies.
The logo (intellectual property) does not belong to the company anyway, it is only its custodian. It [should be] is up to the discretion of the stakeholders to change the logo and I'm pretty sure if a lot of people were arsed to, they could contest this madness in Italian courts. But that would take years, money and it probably wouldn't lead to anywhere.

Given your logic, it'd be up to Suning entirely if they want to rename the club to Chinese Soccer Club Milano and change the colors to red, black and white... It actually is not.

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brehme1989 said:

What's this stuff about "moving on" and "progress" and all that nonsense?

Should countries also change their flags to... evolve?

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Countries/states do change flags, though. Sure, not 'to appeal to a new/younger fanbase', but it's happened and will continue to happen.

Mississippi being the most recent example I can think of off the top of my head.

brehme1989 said:

What's this stuff about "moving on" and "progress" and all that nonsense?

Should countries also change their flags to... evolve?




Sports clubs are not really private companies. Some are not even companies.
The logo (intellectual property) does not belong to the company anyway, it is only its custodian. It [should be] is up to the discretion of the stakeholders to change the logo and I'm pretty sure if a lot of people were arsed to, they could contest this madness in Italian courts. But that would take years, money and it probably wouldn't lead to anywhere.

Given your logic, it'd be up to Suning entirely if they want to rename the club to Chinese Soccer Club Milano and change the colors to red, black and white... It actually is not.

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It's to make money. Football is business these days and the clubs need to make money. They have recognized that creating a global brand is the approach they should go for to make money. And changing logo is nothing new for Inter, it has been done many times during the history like we all know.

Urban said:

Second day of seeing the new logo everywhere on social media, I already like it. I think it will grow on me even more as time passes.

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Really? The more often I see it on Instagram (Transfermarkt f. e.) the less I like it.

I made a lot of fun about the new Juventus logo - but at least they were consequent in modernising their brand. Our logo looks like a hybrid offspring of a classic logo and a modern logo - mixed with terrible design skills and colour blindness.

please just dont change the banner logo of this forum with new one

CafeCordoba said:

It's to make money. Football is business these days and the clubs need to make money. They have recognized that creating a global brand is the approach they should go for to make money. And changing logo is nothing new for Inter, it has been done many times during the history like we all know.

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It was changed, yes, but not distorted.

The only 'big' change that happened is the logo which stayed for over 3 seasons is the one I have as an avatar. But that's a cute one at:We had our initial logo for the vast majority of our history and that includes the Mussolini era!



If this decision had anything to do with Inter buying Olimpia Milano and renaming it "Inter" or starting a volleyball or rugby side, I'd fully support the move [even if Barcelona never did that for example]. But this is plain idiotic and has nothing do to with making money. Thus far it has just cost us money that could have gone to the employees' salaries or at least a better marketing concept.

Everyone in the world knows Inter, everyone at any age knows our crest because it is rather unique and now we have a generic one that a clothing brand would have. Or freaking Icardi actually has had for some time now


We all know that we live in days where kids pick team their international teams from video games or from an occasional big CL game and then solidifying that with finding some sports material they whine to their parents to buy them because it's the team they like. Inter had that effect, the colors, the badge and all that. People still became fans due to those things, despite the lack of sporting success.

There's of course those who pick teams at a teen age, but personally I don't have as much respect for them, too much peer pressure usually and they tend to become rather toxic, typically because supporting the club was enforced by them at an age where they could have had made a different choice and they carry that regret subconsciously, or they're just bandwagoners and when the choo choo train doesn't make any stops at a title carrying shop, they whine a lot. But that's just an observation I've made over the years with a large amount of people, based on at least 5 different leagues and two different sports. Kids who pick their team before they're around 11 tend to be far more loyal to their side, whether it was their decision, a parent/uncle or whatever. And with this change we're targeting people who are teens or in their 20s, because the whole concept revolves around selling a bunch of garbage apparel that are unrelated to the club. And we're ignoring the potential core of our fanbase which is the young kids. To what extent you make more [young] fans through winning or through your club's identity is not something I can answer. We do have a lot of people here that became fans those days, but check again how many really stuck around? The ones that did were probably kids during those days.

You're right, this is about money. It's about selling Inter material to non-fans. I'm asking you: At what cost?

The new logo is pretty shit. The colour scheme and design reminds me of a cross between NY Yankees and the subpar store brand "blåvitt" that existed in my youth.



A simple change of the white to gold would make the logo look slightly less awful and generic.

Better, but still reads TIT

Yeah change the white to gold, choose a better shade of blue and add the star and it wouldn't be AS bad. They butchered it completely. The shade of blue is the worst.

The old logo is clearly nicer, but...

I completely don't understand anyone saying the old one is great and the new is awful... That's just ridiculous. They're undeniably very similar. They look similar. The old logo has 4 letters in it, we've taken out 2 of the letters basically. It's about as similar as it could be

And I dont get the Tit thing at all. I mean I see it... But the T's are mirrored. a font has one style for a uppercase and lower case letter so it simply isn't two T's. Nobody is going to see the word TIT besides disgruntled inter fans looking for any possible problem they can find.

Frankly I think we should be happy. It is in the same style as our old logo. Juve have a FUCKING "Jj". All they had to do was a logo with a J and they still screwed it up and have 2 J's. We've got a logo that still looks similar to our original. Only real issue I see is the blue being the wrong shade. But that can be easily changed in the future

Sorry if someone mentioned this before...

The new logo designed by a graphic design studio named Bureau Borsche that located in Munich/Germany. The Studio used to work with some famous brands like Balenciaga ,Rimowa etc

When I got this info I stopped being surprised because the info above explains everything. I mean TYPICAL UGLY TWENTY FIRST CENTURY MINIMALISM.

RIP Giorgio Muggiani who's a REAL ARTIST

Edward. said:

The old logo is clearly nicer, but...

I completely don't understand anyone saying the old one is great and the new is awful... That's just ridiculous. They're undeniably very similar. They look similar. The old logo has 4 letters in it, we've taken out 2 of the letters basically. It's about as similar as it could be

And I dont get the Tit thing at all. I mean I see it... But the T's are mirrored. a font has one style for a uppercase and lower case letter so it simply isn't two T's. Nobody is going to see the word TIT besides disgruntled inter fans looking for any possible problem they can find.

Frankly I think we should be happy. It is in the same style as our old logo. Juve have a FUCKING "Jj". All they had to do was a logo with a J and they still screwed it up and have 2 J's. We've got a logo that still looks similar to our original. Only real issue I see is the blue being the wrong shade. But that can be easily changed in the future

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Bizarre reasoning, it's basically a 'Juventus tossed their heritage and tradition down the down the toilet, we're just half as bad so we should be grateful' argument.

The biggest issue is that the yellow/gold is gone which makes the white appear much more prominent. All of our round badges have had the yellow/gold element in them. This new logo looks like a sterile NY Yankees knockoff.

They only removed two letters? Would you argue the same if Pepsi came out with this logo?



Meh, they only removed the blue and slightly changed the lines.

Just realised that our 1928 logo looks hella fascist. And way cooler than what’s being proposed.

Nacka said:

Bizarre reasoning, it's basically a 'Juventus tossed their heritage and tradition down the down the toilet, we're just half as bad so we should be grateful' argument.

The biggest issue is that the yellow/gold is gone which makes the white appear much more prominent. All of our round badges have had the yellow/gold element in them. This new logo looks like a sterile NY Yankees knockoff.

They only removed two letters? Would you argue the same if Pepsi came out with this logo?

Meh, they only removed the blue and slightly changed the lines.

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Nah your example doesn't work. Ofc that doesn't look like the pepsi logo. But our new logo still looks similar to the original

Nacka said:

Bizarre reasoning, it's basically a 'Juventus tossed their heritage and tradition down the down the toilet, we're just half as bad so we should be grateful' argument.

The biggest issue is that the yellow/gold is gone which makes the white appear much more prominent. All of our round badges have had the yellow/gold element in them. This new logo looks like a sterile NY Yankees knockoff.

They only removed two letters? Would you argue the same if Pepsi came out with this logo?

Meh, they only removed the blue and slightly changed the lines.

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The legend himself

I take it that you had it with Ahmed’s gay love for Conte so you decided to join “back” our humble forum?

Good to see you surviving Corona bro. Stick around Nackster!

Edward. said:

Nah your example doesn't work. Ofc that doesn't look like the pepsi logo. But our new logo still looks similar to the original

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Nah, this would have been similar to the original.



The current one looks more aesthetically similar to VW or the NY Yankees.

But I believe that they claimed that the gold would be back in the logo in some circumstances, so depending on how they implement that maybe it can be salvaged.

This emblem revives people from I4E generation? That's madness

Devious said:

The legend himself

I take it that you had it with Ahmed’s gay love for Conte so you decided to join “back” our humble forum?

Good to see you surviving Corona bro. Stick around Nackster!

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Nah bro, I'll stick with XT. I'm going down with the sinking ship.

Just visiting here to make sure I keep up my 3 posts/year average.

I hope you're doing fine as well during these boring ass Corona times.

What's XT?

Glass box said:

What's XT?

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Xtratime forums. Birthplace of this place.