Suning need to seriously think of the ramifications of continually selling big players. The big deal with suning when they came in was to increase inters global brand, specifically in Asia. Well most people who become fans don't become die hard fans. They become casual fans who, if they stick around long enough, will become die hard fans.
When you continually sell big players, sign shitty replacements, lose out on titles, lose to rivals, etc casual fans go away. Less casual fans means less viewership, less product exposure, less brand deals, less merchandise sales, etc. You then have to spend more in marketing to make up for the worse on field product. I mean is this not business management 101?
Juve could get away with this bullshit because they just dominated the league for a decade. Suning win one title and immediately start dismantling the team? No dumb I AM INTER campaign is making you fans. Winning does. Like holy shit what is Zhang smoking.