His agent (I think it's an uncle or a cousin or something) is whoring him in the media to persuade Juventus to pay him up. I think he has 3 people now shopping him around, so it could be anyone doing this media/PR stuff.
If they don't bite, he'll pretend that he is interested in other clubs and eventually get a big pay somewhere else. It's Dybala, a lot of teams will try to see if there's a chance, including us.
But at the moment it's just a ploy. I don't even think his entourage has met with the Juventus management yet after failing to agree a month or two ago. That's gonna happen in the next days or maybe even weeks, but definitely before March.