Just gonna leave this here
The club is finishing a phenomenal season — thanks in part to an unrivaled reliance on analytics.
www.google.com
Mister paywall won't let us read it.
But it's the New York Times about some US owners that bought into Moneyball (aka baseball). Without having the information available, I can tell you that Liverpool's success is partly due to the ownership/management that likes to use data a lot, but also on Klopp. Now, I cannot speak for Klopp, but I can tell you that the transfers Liverpool under Klopp have made are extremely traditional.
What does this mean?
Their transfer range is very narrow:
- Premier League and Scottish top tier (mostly via PL).
- Germany (Klopp factor)
- Austria/Switzerland (Germany's "UK & Ireland" situation)
- Scandinavia (both UK and Germany typical main market)
Note that there is no France or Spain, which are the main markets for English clubs in the 90s and 2000s respectively. Neither a random CL player like other English clubs started doing in the 2010s.
I'm not going to count their first summer market as most of the deals were already in place and they didn't' mess with the setup as much under Dalglish, but the idea was there to make Liverpool a more England NT heavy squad, so they bought Downing (England starter) and Henderson (U21 important member) and apart from Roma's Doni whom they knew from the Champions League, the only other non-UK based player was Sebastian Coates who was voted the best young player in Copa America a couple of months back and they already had Luis Suarez on the team so it was all the normal transfer policy of getting a good young talent and at the same time make your star player more settled with a fellow countryman.
In the first summer of Rodgers they got Borini, Assaidi and Joe Allen. Italy, Netherlands, UK respectively. Then we sold them Coutinho in January and they also got Sturridge from Chelsea. These were all pretty 'standard' moves of young talents, part of their policy at the time as they were renewing the squad (Maxi Rodriguez, Bellamy, Kuyt, Aurelio, Aquilani and later Doni and Joe Cole out, all over 30 except for Aquilani who was 28 but had the body of a 48 year old). Attributing to anything other than "squad renewal policy" would be reaching.
They kept going the traditional PL way (buying talents from Spain, France and Portugal or CL participants) under Rodgers but it mostly failed.
In his last summer, the only transfer from abroad was Roberto Firmino. Everyone else was a domestic signing. Klopp's first signing was actually Marko Grujic, a player we were also very close to signing as well. Not really a good transfer for Liverpool, don't recall if he ever played there.
Klopp's first summer:
- Sadio Mane (Southampton, PL)
- Georginio Wijnaldum (Newcastle, PL)
- Loris Karius (Mainz, BL)
- Joel Matip (Schalke, BL)
- Ragnar Klavan (Augsburg, BL)
- Alex Manninger (Augsburg, BL) [plus many years in England]
Klopp's second summer:
- Mohammed Salah (Roma, Serie A) [former PL player]
- Andrew Robertson (Hull, PL)
- Alex Oxlade-Chamberlain (Arsenal, PL)
- Virgil Van Dijk (Southampton, PL)
Klopp's third summer:
- Naby Keita (Leipzig, BL)
- Alisson (Roma, Serie A) - CL opponent from previous year
- Fabinho (Monaco, Ligue 1) - first transfer that's out of the norm, CL player
- Xherdan Shaqiri (Stoke, PL)
Klopp's fourth summer, following a Champions League victory:
- Adrian (West Ham, PL)
- Takumi Minamino (Salzburg, Austria)
Klopp's fifth summer, covid season, right after the PL victory:
- Kostas Tsimikas (Olympiakos, Greece) - CL participant
- Thiago (Bayern, BL)
- Diogo Jota (Wolves, PL)
Klopp's sixth summer, this season thus far:
- Ibrahima Konate (Leipzig, Germany)
Reason I mention all this? It's the standard recipe. You may add the stat spices all you want, but they didn't really go out of the norm. All those transfers came from where they'd come from in any other era, and actually it's below the average for the current era. Only three "random" CL players were signed out of this list, everyone else came from the based nation and the manager's 'default' range of football knowledge.
You may argue that these players weren't considered special before Liverpool signed them, but that's untrue for almost all of them. They had to shake off interest for the majority of them and overpay for several others.
Liverpool's transfer board consists of a few people, one of which is Klopp, whose say is the strongest of them all, apart from the financial aspects.
At Manchester United for example other kind of data is used and Woodward used to be the chair of that and the coach was there just to make suggestions, but his say wasn't as important as the financial implications of any potential deal. Being a public traded company, Man Utd wanted to maximize revenue more than creating a team that the coach would like to coach.
If you want to see how a proper "analytics" scouting work, check out RB Salzburg in Austria, Midtjylland in Denmark, Brentford in England (not as much, but more than most in PL) and perhaps PSV in the Netherlands.
Everyone uses data analytics, but when it comes to squad building and recruiting, the list is still fairly short, especially the successful ones.