China is as big problem but I don't consider Zhangs exactly the same as PIF. CCP's intention MIGHT be in the long run the same, polishing China image in Europe by having their billionaires own football clubs in Europe, but IMO Zhang coming in back in 2016 wasn't the same thing. I can guess their intention was purely their own agenda, to hit to the European markets.
Their intention is what the CCP decides the agenda is.
I'm gonna have to go geopolitical here, but the gist of it is that the European market was under complete US influence ever since the fall of the Soviet Union, then Germany recovered in the 2000s and removed US hegemony over Europe, but it was still a battlefield between the recovered EU, the return of Russia, the USA and then China wanted a slice of that after the 2008-2009-2011-present [depends where you are] economic crisis.
Having a stake in Europe pretty much is what dictates who "runs" the world, with everything else being secondary.
Suning doesn't care if they sell fridges and washing machines in Italy, Spain, Germany or Ireland. They know it's irrelevant as the market size is too small for them to consider it. They're here because they were ordered to gain a foothold in Europe and Inter was one of the top clubs for sale, they gave little Xincheng an Inter jersey and then paraded how they've always loved the club. Could have been the case as we have lots of Chinese fans, but it's not really relevant.
Before Suning, some other Chinese company was used to gain access at Inter, and we even got to wear red jerseys for that failed experiment.
From a strategic and business perspective, a Chinese company entering the European market is usually a suicidal situation, there's limited room for growth, the market is saturated as it is, unless this is some niche technology, and even so, Europeans will never consider Chinese products as superior until the Americans do so. And the Americans won't, not the way China handled this aggressive expansion. (This is what happened with the Japanese products in the 70s through the 90s and now Japan is considered a producer of great quality)
Chinese driven investments in football included:
- Inter (top club)
- Atletico Madrid (big club with recent success)
- Valencia (big club, lots of fans, good potential to be the 4th side of Spain)
- Espanyol (local rival to Barcelona, big exposure)
- Slavia Prague (important hub that connects Eastern and Central Europe, lots of American funds operate there for 15+ years)
- Wolves (PL club, with a collaboration with a so called super agent)
- Various English clubs across the top 3 tiers (popular league, hopes of making it to PL, as not that many existing PL clubs were up for sale, such as WBA, Reading, Southampton, Barnsley, Birmingham etc)
- Lyon, Auxerre and Sochaux in France. Rather strategic choices.
- Pretty sure there are several other clubs all over Europe with Chinese owners or investors over the last 6-7 years
The only one that was irrelevant to what the CCP wanted was that Milan crook.
The key goal was to gain knowledge on how Europe operates. Their main goal through football was to host the World Cup eventually and use owning a bunch of clubs as an argument in favor. Don't see this as an option. And they don't care about the football, the communities, the results. They only care about fulfilling the CCP agenda. If they don't comply in a timely fashion, they're going to be hunted by the government. Just like Jack Ma was, just like Zhang himself was, and how the Evergrande situation is developing.
The Arabs on the other hand just want to show off their money. And they want the results to reflect their expenditure.