Stupidity. UEFA has figured out more matches = more money, while players salaries are relatively stagnant. So they run the players into the ground and give us lower quality football. But we're all a bunch of crack addicts, so we'll watch the matches anyway.
A week or so ago, I was kinda debating with myself (real meeting of the minds, I know) about my thoughts from a while back when there were ideas floated out there about the World Cup being every two years vs. every four years. And the
devil on my right shoulder football fan in me was perfectly fine with the idea...like, I have zero national attachments of any kind, I can enjoy the football without being actively pissed off about certain teams winning games or about my team losing games (I'm not a USMNT supporter nor have I been for several years; I have, ahem, "nuanced" views towards the USMNT - none politically-inclined - but that's for another thread). I mean, it sounds fantastic to me, so why not, right?
Of course, then spoke the
angel on my left shoulder actual person within me, reminding me that this sport already taxes its players at the highest level to extreme degrees as it is. Champions League teams are making regular cross-continental travel, they play a game that has become considerably more physically demanding of its players on a game-by-game basis and they're playing more games than they ever have before. The odd-year summers for European players and the non-World Cup or Copa America years for South American players are the only time they get anything in the form of extended rest between seasons (and even useless fucking competitions like the Nations League now exists to cut into some of that time; I have never watched a Nations League game and I can't imagine I could ever care to). Think about shit like
this* and other forms of performance-enhancing or at least performance-maintaining drugs these players will take to keep up with the physical demands of the sport. The physical discomforts that these players deal with after their time playing the sport, a sport that does make them and their families exceedingly wealthy and a deal that every one of them knows the risks when they sign up for when they reach the highest level, but just because there's an accepted risk doesn't make it ok to grind these players into dust. That's not even accounting for the risks that these players don't know they're signing up for; NFL players didn't know just how severe the risk of concussions and the permanent effects of them would be many years ago when they played American football, and guess what? It turns out this form of football also has severe risks of concussion-related injuries that can cause debilitating post-football problems for players, risks that are above that of the average population (if I can find the article I remember from a couple months ago, I'll link that as well).
If anything, we should be playing fewer games, not more. Leagues should probably follow the Bundesliga model and reduce to 18 teams and 34 games. There should be more built-in rest periods for teams. England should get rid of the fucking useless Carabao Cup that absolutely not a single fucking person outside of White Hart Lane could give the tiniest shit about. International competitions should remain as once-every-four-years, and that includes the Copa America doing so instead of spinning a wheel and it randomly telling them whether a given year should have a Copa America or not.
But, as you said, money talks, and the genie left the bottle a long time ago. If they can milk more games, that's what they're going to do. Player safety and health be damned. This is absolutely no surprise when literally every major footballing association on the planet - UEFA, FIFA, CONMEBOL, etc. - is corrupt to their very core.
*Behind a paywall; I can paste this article in the appropriate thread if it's both wanted and appropriate by TPTB on this forum.