Inter's Financial Situation

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They are reporting Qatar Airways were in the end offering only 16-18m per year. Which sounds ludicrous. Emirates is paying Milan 30m.

We've been talking about this before but is there any other reason for this discrepancy than the business connections? Zhangs vs Elliott/Cardinale. Who is having these negotiations seems to matter a lot. I refuse to believe it is our Antonello to be at fault here that he can fetch only 18m€ offer from Qatai Airways while Milan equivalent guy got 30m€ from Emirates over year earlier. Of course there's been long history between Milan and Emirates so there's that, but still. The numbers are so different here.
Emirates are working with Milan for more than 15 years, you can't compare it to Inter situation. Antonello is fixing what Thohir (Nike agreement), Moratti (Pirelli) and Suning themselvs have done wrong.
 

CafeCordoba

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I know, that's what I'm saying. Because some people are interested throwing Antonello under the bus as if he's the culprit of us getting these low ball offers.
 

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That was the curious part here. It makes sense, hopefully the penalty fee for terminating that deal is not too big.

GdS also reported that Qatar Airways had exclusivity to sign a deal for 18-20m€ per year till end of January but they didn't sign it. And Riyadh Air didn't made a proper offer either (too low).

There is some toxic shit at Inter and can't think of it being anything else than the ownership.
 

.h.

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That was the curious part here. It makes sense, hopefully the penalty fee for terminating that deal is not too big.

GdS also reported that Qatar Airways had exclusivity to sign a deal for 18-20m€ per year till end of January but they didn't sign it. And Riyadh Air didn't made a proper offer either (too low).

There is some toxic shit at Inter and can't think of it being anything else than the ownership.
Or we just don't have the same international brand?

For most of the adults who are making decent incomes atm, Inter wasn't a big club, not when compared to Milan in the 90s and early 00s. Our one major crowning moment in the international stage in recent memory was extremely poorly exploited by Moratti - to the point where our commercial revenues the season after were the same as the one before!


For all the major years of mass globalisation, we were only really a decent club of note post Italian scandal which also coincides with, for example, significantly reduced presence of Italian football on UK TV.

Our brand value is just way lower than Milan. I know we don't want to believe it, but it's the truth
 

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Or we just don't have the same international brand?

For most of the adults who are making decent incomes atm, Inter wasn't a big club, not when compared to Milan in the 90s and early 00s. Our one major crowning moment in the international stage in recent memory was extremely poorly exploited by Moratti - to the point where our commercial revenues the season after were the same as the one before!


For all the major years of mass globalisation, we were only really a decent club of note post Italian scandal which also coincides with, for example, significantly reduced presence of Italian football on UK TV.

Our brand value is just way lower than Milan. I know we don't want to believe it, but it's the truth
Okay, you just announce that it's the truth so what can we do? Nothing to discuss then.

I'm saying Chinese ownership isn't helping here at all with zero business connections around these parts of the world.
 

.h.

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Okay, you just announce that it's the truth so what can we do? Nothing to discuss then.
Even if you don't agree, so what? If it's the ownership, what can we do? Nothing to discuss either then

🤣 Cmon man
 

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Or we just don't have the same international brand?

For most of the adults who are making decent incomes atm, Inter wasn't a big club, not when compared to Milan in the 90s and early 00s. Our one major crowning moment in the international stage in recent memory was extremely poorly exploited by Moratti - to the point where our commercial revenues the season after were the same as the one before!


For all the major years of mass globalisation, we were only really a decent club of note post Italian scandal which also coincides with, for example, significantly reduced presence of Italian football on UK TV.

Our brand value is just way lower than Milan. I know we don't want to believe it, but it's the truth

That's not the reason though.

Milan is more popular because they won 5 European Cups and appeared in a few more in the span of 20 years.

Juventus is also more popular because they also were CL finalists in the 90s and early 2000s.

Inter played mostly in the Uefa Cup and didn't have CL success, had top players like Matthaus, Ronaldo, Adriano etc that everyone considered top 5 at any moment and there was exposure, but results didn't invite any appreciation. The reason is mainly media.


It's not easy to measure the amount of [international] fans that genuinely watch games and follow the club. These modern metrics of social media aren't really a good giveaway as they create some bubble and you think that it represents something. Like Lebron James for example appears to be the most popular NBA player of all time now but if I pick 1,000 random people from 150 countries, I bet you that the recognition level would be under 10%. Do that 25 years ago with Michael Jordan and the recognition numbers would be more like 70%.

Same way, we have less social media following but the reason is mass media is pretty much instructing that at some level. Mass media decides which CL game a person will have available. And mass media or culture would decide which games would be broadcast at public spaces in CL nights. And let's be honest, even during the height of the popularity of Serie A, most people followed it via local media the next day rather than watch games.
And at least on Europe, where the majority of football fans caring about European football were, having a foreign team was secondary, unlike the modern trend. Domestic football had all the interest unless it was European nights. Now the media still tries to keep it that way but the kids don't follow that much.

There was interest in Argentina but not as high as now, limited in Brazil, and almost non existent in most of Asia which started to rise in the 90s. There was significant amount of followers but nothing like now. Australia and the USA, at least in regards to Serie A, were only linked via expats or immigrants (whatever generation).

And this is the generation you're referring to. Casual viewers, video game players (early FIFA games, ISS and PES, Championship Manager and early 2000s more came out) who picked teams they claimed to support based on limited exposure. I even know people who picked teams based on followingn them on the freaking Teletext! Others pick them because of players, or the jerseys colors etc. Others later due to betting.

But this sort aggressive attraction internationally is something novel. And that's why we're missing out in the younger generation as well, since we were irrelevant in their formative years.


And we didn't gain a lot of fans in 2010 imo because of the Mourinho factor. Already a love or hate character, at a club that by the time had top players but was considered underperforming, shortly after the Calciopoli (whereas Milan won CL the following year and paraded that as a success despite getting penalized for corruption!) so everyone assumed winning in Italy was easy, even if 2/4 were won on the final day. So there was no ground for momentum.

Even now, we reached CL semis but as you claim we had an "easy path". That is nonsense. We didn't have an easy path. We had a less commercial path.

If we reach CL final now and beat Atletico, Cit and Real to do it, even if we lose the final, it'll give us a greater platform. Not because we're better or because Zhang/Antonello do a better job than Moratti and his directors. But because there would be more witnesses.

Even if we had beaten City it wouldn't do much last season in terms of popularity. We need to do this over a decade with at least 4 CL trophies if we want to reach the heights we think we deserve and I'm not even kidding. This is how modern football is shaped, you need to be always relevant and at the top. The competition at the very top is thin, and as long as you're part of it, you're in commercially. At the moment we're not in.

And if we want Serie A as a whole to get some coin, then Milan has to be in as well, Juventus has to be in, Roma/Napoli/Lazio at least someone else needs to be in. Italian teams need to dominate the two "minor" cups as well. That's how you bring popularity up.

It's not a nice business and not really a self sufficient one. And money doesn't rain because a director did a better dance than his predecessor.
 

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Inter announced revenues from already guaranteed sponsorships of €72 million in the 2024/25 season. The data emerges from the half-yearly Inter Media and Communication, the company in which the media revenues and sponsors of the Nerazzurri company converge (for the period from 1 July to 31 December 2023).

As we read in the document, in the 2023/24 season revenues have already been contracted in the order of 76 million euros, “i.e. already 23 million euros more than in 2022/23, in particular thanks to the one-year contract with Paramount+ for the knit front and the renewal with Nike (up to 2031) for an increased fee of 70%”, the document reads.

The sponsorship portfolio was also expanded in September 2023 with the signing of a new rear jersey sponsor until June 2027: U-Power. The eBay sleeve sponsor will expire on June 30, 2024.
Inter revenues sponsor 2024 2025 – Already 72 million in view of next season

Among the other important new partnerships signed from the fiscal year 2023/24, the following are: Enel, Mastercard, Banca BPER, SWM, Qatar Airways, the latter signed in November 2023. Thanks to the new agreements and the previous ones, the « sponsorship revenues already contracted for the 2024/25 financial year amounted to 72 million euros”.

It should be remembered that the 72 million euros in question do not take into account the shirt sponsor and the sleeved sponsor. Agreements with Paramount+ and eBay will expire at the end of the current season. For the main sponsor there is a clause, which can be activated by January 2024, which will allow Qatar Airways to become a shirt sponsor starting from 2024/25 at a figure that is around 18/20 million euros per season.

However, in recent weeks there have also been rumors about a possible agreement with Betsson Group, a betting company based in Malta. The world of betting has always been a great resource for sports and football clubs in particular, in Italy and abroad, even if the Dignity Decree wanted by the Conte government in 2018 has curbed its rise in our country. The Decree is currently the largest obstacle between the parties in a potential agreement.
 

wera

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So it's 72 mil minimum
 

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So we add the main kit + sleeve sponsor on top. Also as LeoVegas will be terminated, that's 3M less but we should replace that with at least same valued training kit sponsorship, but probably more? We should go well over 100m.
 
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IM21

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So we add the main kit + sleeve sponsor on top. Also as LeoVegas will be terminated, that's 3M less but we should replace that with at least same valued training kit sponsorship, but probably more? We should go well over 100m.
so, all we need is a new sleeve sponsor and a training shirt sponsor?... Perhaps Quatar & Paramount would be good for any of these two spots.
 

Jnr

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So it's 72 mil minimum
Vs Meelan

PUMA: €30m per year ➤ Emirates: €30m per year ➤ MSC: €5m per year ➤ WeFox: €7m per year

Total : 72M€

👀
 

Jnr

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It should be remembered that the 72 million euros in question do not take into account the shirt sponsor and the sleeved sponsor. Agreements with Paramount+ and eBay will expire at the end of the current season. For the main sponsor there is a clause, which can be activated by January 2024, which will allow Qatar Airways to become a shirt sponsor starting from 2024/25 at a figure that is around 18/20 million euros per season.



👀
 

CafeCordoba

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Vs Meelan

PUMA: €30m per year ➤ Emirates: €30m per year ➤ MSC: €5m per year ➤ WeFox: €7m per year

Total : 72M€

👀
That's only 4 sponsorships. We don't know what else they have.

Just like our 72m includes all kinds of sponsorships we have (except the main and sleeve sponsor).
 

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Also need to remind people our 20m+ Nike deal includes us being able to profit from the merchandising unlike Milan. We made 13m last year from merchandising if I remember the number correctly.

So in essence our kit sponsorship is 20m from Nike (or whatever the base fee was) + bonuses + merchandise profit.
 

Jnr

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That's only 4 sponsorships. We don't know what else they have.

Just like our 72m includes all kinds of sponsorships we have (except the main and sleeve sponsor).
Also need to remind people our 20m+ Nike deal includes us being able to profit from the merchandising unlike Milan. We made 13m last year from merchandising if I remember the number correctly.

So in essence our kit sponsorship is 20m from Nike (or whatever the base fee was) + bonuses + merchandise profit.

Yeah those are kit only. We can compare in the summer when all is official.

Its essential that Nike doesnt fuck around with the design for the new kit. It will have italian flag and ⭐⭐

Almost every Inter fan would want a new kit . It must be clean in design and colouring, no stupid zigzags or other design elements.

There are so much money to be made if you get it right.
 
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