you can quite clearly see the impact of demoralisation in a club doing badly. people fall out, dressing room tensions escalate, small mistakes on the pitch become big talking points.
Not a single footballer is okay thinking 'well maybe next year'.....
The point isnt the clubs aims, but rather, the player's psychology. Thats why I was pissed off with Moratti starting it - it gets into the player's heads, and as soon as that happens, they start to believe it. As soon as that happens, they're under 100x more pressure. Within themselves, within the dressing room, even if you remove the media and fan scrutiny.