Enjoyed that discussion about the economic/financial stuff at the end. As I said previously, Milan ended up making more revenue than us last year entirely because their commercial revenue trumped us. We made more from ticket sales, we made more from prize money through television deals and all that stuff (it didn't help us that Milan had a deep UCL run too), but commercial revenue was entirely in their favor. I realize we might never be as popular as our cousins, but that doesn't mean we don't try to bridge the gap to the best of our ability. There's never a bad time to try and grow the brand and the process of trying to grow the brand never stops.
It bothers the piss out of me that Milan's financial health is so much better than ours. They sold Tonali and ended up better off for it; they did the "four €20M players for one €80M player" thing that almost every team in that situation gets wrong. You guys talked about wasting €8M on Arnautovic, but we wasted 4x as much on Correa and then kept doubling down for two years because damn the sunk cost fallacy, we had to try and make it work with him until the point finally came where even Correa's biggest fan couldn't help but say "this guy is utter dogshit". The summer we sold Hakimi and Lukaku and that was the "big money" replacement...fuck me.