Long-term contract with apparel company is not bad in itself. Chelsea has agreed for 15(!)-year contract with Nike last year, but certainly they are paid much more, something like 60 million quid annually.
We still are in 300-million range revenue-wise even with shitty Pirelli and Nike contracts-tells you something about the financial pumping of Suning and the Chinese sponsors they attracted. With CL and the sponsorship deals like Juventus has with Adidas and Jeep we could probably easily aim for 400m.
I also hope that there's an opportunity to either unilateraly break the contract with Nike or renegotiate the total value. Adidas left Milan, maybe we can switch to Adidas? After all, Nike used to sponsor two rival teams, Juventus and Inter just recently so I don't think that's a big deal. Chelsea actually broke Adidas contract 6-year earlier to do that. Nike pays us 20mln annually, I would really like to get something like 40-50 mln annualy from Adidas.
Update: regarding the 20m annually from Nike- it's actually tied to sporting performances- we only got 3,5 mln last year because of not qualifying to any competition and sth like 13-14 for qualifying to Europa league, I guess it will be 20 for CL. So this article from Football-italia in 2013 claiming that we will get 200mln net in 10 years (hence 20 mln per year) is inaccurate.