Stumbled upon this on Calcio e Finanza:
Will we ever fucking rescind deal with Nike and get someone who can give us at least 35-50 million EUR annually? The EPL bubble is getting ridiculous. More than 75 million quid per year, fuck me. Liverpool's revenues will soon reach 600m per year with this rate, just recently they aimed at 500m per year, now with consistent CL runs and the sponsorship deals like this 600m is reachable.
Liverpool deals with Nike's richest partnership ever in the Premier
of Editorial board - 12 April 2019
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Mohamed Salah and Roberto Firmino, Liverpool strikers (Photo: Imago / Insidefoto)
Liverpool Nike - Liverpool would be involved in an advanced negotiation to sign a partnership with Nike, which would become the new technical sponsor of the Reds to replace New Balance. As reported by ESPN, the deal is expected to exceed even that signed by Manchester United and Adidas, worth 750 million pounds, becoming the richest contract ever signed in the history of the Premier League.
The agreement between Liverpool and New Balance - worth 45 million pounds a year - will expire at the end of the 2019/2020 season and the American brand, according to ESPN, would have a clause available that would allow it to extend its collaboration with the club by drawing any offer from other brands.
Liverpool would also talk to Adidas and Puma in an attempt to get the highest possible amount for sponsoring the new game uniform, but Nike would have arrived sooner. Liverpool's goal, to anticipate the times, is to reach an agreement before the New Balance contract enters its final year.
At the moment, the 100 million pounds per year contract for Barcelona, started in 2018, is the richest in the world of football, even higher than the £ 98 million partnership between Real Madrid and Adidas in 2015 If Liverpool cannot yet aspire to such figures, a research commissioned by the a.d. of the club, Billy Hogan, has shown that the Reds can get an agreement of at least the same level.
Will we ever fucking rescind deal with Nike and get someone who can give us at least 35-50 million EUR annually? The EPL bubble is getting ridiculous. More than 75 million quid per year, fuck me. Liverpool's revenues will soon reach 600m per year with this rate, just recently they aimed at 500m per year, now with consistent CL runs and the sponsorship deals like this 600m is reachable.