Completely forgot it was invitational lol. Still, was a third tier competition that brought you a Uefa Cup/now EL ticket.
Nope, it was 4th tier but even lower
1. Champions League
2. Cup Winners Cup
3. Uefa Cup
Although no one really cared about those things, they were all pretty much the same for most people until the early 2000s, but the CL group format made people appreciate it more in the late 90s.
Then they abolished the CWC and the Uefa Cup got bigger, in terms of participants. But at the same time, less significant.
You can imagine that the Intertoto was even less significant by the time we reached the 2000s. On very few occasions you'd see large crowds attend these games. All other competitions were selling out.
Playing in the summer didn't help, but a team like Dortmund would still bring 40-50k people but other teams had like 2-3k fans at best. Teams combined it as part of their pre-season, so you'd see 1-2 home games of the bigger clubs there have a lot of fans, as if they were playing their first game of the season.
This kind of stopped now as teams are traveling a lot and play more games in general so they don't give their fans home games. For example, we used to have that Tim Trophy nonsense with Milan and Juventus, which typically was selling out. That's gone.
Ajax used to host a tournament every year since the 70s, they stopped in the early 2010s and I think they spun it off it to a youth tournament now.
So yeah, no one ever cared about the Intertoto. Unless they really wanted to play in Europe because it was considered a travesty not to go for at least a Uefa Cup, like when Juventus played there, with Zidane and Del Piero in their lineup... So you can imagine World Cup winner, Ballon d'Or winner, was relegated to playing in the Intertoto a year later because they wanted to win the Uefa Cup, only to lose 4-0 to Rafinha's daddy's team.