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- Jan 17, 2005
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10 years of FIF
Nostradamus
Most Passionate Member
I don't disagree with that. There's definitely a trend that's driven mainly by social media hype.Bro imho we re moving in the wrong direction the amount of pret a manger franchises alone would suggest so. Like in the last 10 years i ve seen a ton of new franchises moving to switzerland and expanding and the few cheapish restaurants that were hugely successful all either franchises by now or just expanded to multiple restaurants without the franchises....
Again same can be said for a lot of restaurants they might not be franchises but they re owned by like 2 or 3 big groups and thats easily 60% of the market...
Edit: For fucks sake theres an Eataly in most big italian cities
An "artisanal" restaurant will always be a secret for locals and a few who stumble upon them, there's no real growth potential there. So if you want to invest in franchised restaurants, it's not a bad bet to take, but I still think that at least in Europe we don't really rate those. Their bottom line won't get hurt by this, but there's a rising trend in demand for quality food as well and lots of hospitality groups are investing in diversified styles of haute cuisine and you wouldn't know that they'd be related unless you thoroughly searched this connection.
So there's two type of heavy investment here. There's the franchise that's out there and there's the hospitality group that has a variety of shops. I don't think I've seen that many being listed, unless they're in the hotel business as well.